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Case Study: Accurate Plumbing Services
How AI Automation Cut Ad Spend by 40% and Doubled Bookings in 90 Days
Executive Summary
Accurate Plumbing Services, a top-rated plumbing company in Houston, Texas, partnered with Automatex to deploy a custom AI system. In just three months, they experienced a 40% reduction in advertising costs, 2x more qualified bookings, and streamlined customer interactions using AI voice and chat agents.
The Solution: Automatex AI System for Plumbing
Automatex implemented a tailored AI-powered system designed specifically for Accurate Plumbing, which included:
✅ AI Chatbot: Deployed on their website & WhatsApp to answer FAQs, qualify leads, and instantly book appointments — reducing human workload and boosting conversion rates.
✅ AI Voice Agent: Automatically called web leads and form submissions to confirm jobs, upsell services (e.g., water heater maintenance), and reschedule missed appointments — ensuring no lead went cold.
✅ Lead Nurturing Workflows: Integrated SMS and email automation to follow up with unconverted leads, request reviews, and promote service plans to repeat customers.
✅ Ad Performance Optimization: AI-powered retargeting campaigns identified and focused on high-converting customer segments — slashing cost per lead (CPL) significantly.
About the Client
Accurate Plumbing Services
📍 Houston, TX
🛠️ 20+ Years in Residential & Commercial Plumbing
👷 15+ Technicians and growing
Accurate Plumbing has built a reputation for reliable, prompt, and affordable plumbing services across Houston. But as competition grew and customer expectations changed, they sought smarter ways to operate and scale.
The Challenge
Accurate Plumbing faced three major hurdles:
- Rising Advertising Costs: Google Ads and lead generation platforms became increasingly expensive.
- Manual Follow-Ups: Their team handled callbacks, quotes, and bookings, resulting in lost leads.
- Missed Opportunities: They lacked real-time communication for after-hours inquiries or website visitors.
They needed a system that could reduce marketing spend, improve lead conversion, and provide 24/7 customer interaction.
Implementation
The Automatex team worked closely with Accurate Plumbing’s operations and marketing leads. The steps included:
- Process Audit: We analyzed call logs, CRM data, and website traffic to identify drop-offs.
- System Setup: AI agents were trained on service scripts, FAQs, and local service areas.
- CRM Integration: Synced with existing systems for seamless handoff between bot and human reps.
- Testing & Iteration: Weekly performance reports and agent tuning for language, flow, and accuracy.
✅ ROI achieved in less than 6 weeks
✅ 24/7 AI availability = more leads captured
✅ Streamlined communication with fewer staff hours
The Results (After 90 Days)
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Before Automatex
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After Automatex
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