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Case Study:Royal Monarch Laundry
How Scaled Customer Engagement & Efficiency with Automatex AI
📍Client Overview
Royal Monarch Laundry, established in 2000 in Dubai Marina, is a trusted brand in the UAE for premium laundry, dry cleaning, and delivery services. With over 21 years of experience, they’re known for precision, speed, and customer-centric service — consistently rated #1 by their customers.
🧩 The Challenge
Despite their reputation and long-standing success, Royal Monarch Laundry faced growing operational hurdles:
- High volumes of repetitive customer queries through calls and WhatsApp
- Delays in lead follow-ups and booking confirmations
- Rising ad spend with unclear ROI
- Unconverted online inquiries and low retention for repeat customers
They needed a system that could automate lead handling, enhance customer experience, and scale without sacrificing personal touch
🚀 The Results
In just 60 days, Royal Monarch saw measurable improvements:
- 📈 35% increase in online bookings
- ⏱️ Response time reduced from hours to seconds
- 💬 WhatsApp conversion rate jumped by 42%
📉 Cost per lead dropped by 38%
The Solution: Automatex AI System for Laundry Services
Automatex deployed a custom AI system tailored to the unique needs of a laundry business with premium expectations:
✅ AI Chatbot
- Integrated on the website and WhatsApp
- Instantly answered FAQs (pricing, pickup/delivery times, stain treatment)
- Collected user details and booked pickups
✅ AI Voice Agent
- Called web form leads & missed calls to confirm orders and upsell special care services
- Followed up on delayed pickups and coordinated drop-offs
✅ Lead Nurturing Workflows
- SMS and email sequences to re-engage past customers and prompt reviews
- Automated feedback collection to boost online reputation
✅ Ad Performance Optimization
- AI-driven retargeting campaigns focused on local high-intent audiences
- Reduced CPL and boosted ROI on Google and Meta Ads
✅ AI-Enhanced SEO Services
- Optimized “Laundry Near Me” keywords for local ranking in Dubai Marina
Improved site performance and visibility, resulting in a 3.5x increase in organic traffic
Implementation
The Automatex team worked closely with Accurate Plumbing’s operations and marketing leads. The steps included:
- Process Audit: We analyzed call logs, CRM data, and website traffic to identify drop-offs.
- System Setup: AI agents were trained on service scripts, FAQs, and local service areas.
- CRM Integration: Synced with existing systems for seamless handoff between bot and human reps.
- Testing & Iteration: Weekly performance reports and agent tuning for language, flow, and accuracy.
✅ ROI achieved in less than 6 weeks
✅ 24/7 AI availability = more leads captured
✅ Streamlined communication with fewer staff hours
The Results (After 90 Days)
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Before Automatex
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After Automatex
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